AWS Re:Invent LinkedIn Content Strategy
12-Week Professional Network Building Plan
Strategic Objectives
- Build cloud engineering network and personal brand
- Document AWS learning journey authentically
- Create value for the community while establishing expertise
- Leverage Re:Invent for maximum networking impact
- Position for mid-level cloud engineering opportunities
Pre-Conference Content Strategy (Weeks 1-11)
Week 1: Foundation Setting (Re:Invent in 11 weeks)
Monday - Journey Announcement “Excited to share that I’ll be attending AWS Re:Invent in 11 weeks! As someone transitioning from MSP ownership to cloud engineering, I’m looking forward to deep-diving into the latest in serverless, automation, and infrastructure as code. What sessions would you recommend for someone focused on Python/Boto3 automation and Terraform?”
Wednesday - Learning Philosophy “‘Master the basics. Then practice them every day without fail.’ - John C. Maxwell. This quote guides my approach to cloud engineering. Currently diving deep into AWS fundamentals while building production-ready projects. The combination of MSP operational experience and formal cloud training is revealing how much infrastructure automation can transform business outcomes.”
Friday - Community Value “For fellow cloud career transitioners: Three lessons from my MSP background that apply directly to cloud engineering:
- Automation saves more than just time - it reduces human error exponentially
- Documentation today prevents disasters tomorrow
- Security isn’t a feature you add later - it’s foundational architecture What operational lessons have shaped your cloud journey?”
Week 2: Technical Deep Dive (Re:Invent in 10 weeks)
Monday - AWS Learning Update “Completed the AWS Solutions Architect certification prep this week. The depth of services available is incredible, but what strikes me most is how the Well-Architected Framework principles mirror the operational excellence I learned scaling a $250K MSP. Looking forward to discussing architectural trade-offs at Re:Invent in 10 weeks.”
Wednesday - Practical Application “Started building my Cloud Resume Challenge with a twist - everything infrastructure as code from day one. No clicking through consoles. Python automation scripts for operational tasks. Terraform modules for reusability. It’s taking longer than the traditional approach, but the learning is exponentially deeper.”
Friday - Community Engagement “Question for the cloud community: What’s your preferred approach to learning new AWS services? I’m finding that building real projects while studying theory creates the deepest understanding. Would love to hear what’s worked for others making similar transitions.”
Week 3: Portfolio Development (Re:Invent in 9 weeks)
Monday - Project Showcase “Portfolio update: Cloud Resume Challenge is live with full Terraform automation and Python operational scripts. What started as a simple static site became a comprehensive demonstration of infrastructure as code principles. Architecture decisions documented, cost analysis included. Link in comments.”
Tuesday - Technical Insight “MSP experience taught me that 90% of outages are preventable with proper monitoring and automation. Building this mindset into every cloud project. CloudWatch alarms aren’t optional - they’re foundational. Neither are backup procedures or rollback capabilities.”
Friday - Professional Development “The intersection of business operations and cloud engineering is fascinating. My MSP background gives me unique perspective on what enterprises actually need: reliable, scalable, cost-effective solutions with clear operational procedures. Can’t wait to explore this further at Re:Invent.”
Week 4: Advanced Learning (Re:Invent in 8 weeks)
Monday - Linux Skills Update “Diving deep into Linux administration this week. Amazing how much more confident you become with cloud services when you truly understand the underlying operating system. Terminal-centric workflow with Neovim and tmux is paying dividends for productivity.”
Wednesday - Automation Focus “Python and Boto3 are game-changers for AWS operations. Writing scripts that can provision, monitor, and optimize resources automatically. The MSP mindset of ‘automate everything possible’ translates perfectly to cloud engineering.”
Friday - Learning Reflection “8 weeks until Re:Invent. The learning curve has been intense but rewarding. From understanding basic AWS services to implementing production-ready architectures with comprehensive automation. Every project teaches something new about cloud engineering fundamentals.”
Week 5: Community Building (Re:Invent in 7 weeks)
Monday - Terraform Mastery “Infrastructure as Code isn’t just about provisioning resources - it’s about creating repeatable, version-controlled, collaborative infrastructure management. Terraform is becoming second nature. Looking forward to the advanced IaC sessions at Re:Invent.”
Wednesday - Mentorship Value “One of my favorite aspects of the cloud community is how willing people are to help others learn. From Launch School software engineering to AWS cloud architecture - mentorship and knowledge sharing accelerate everyone’s growth.”
Friday - Professional Network “7 weeks until Re:Invent and already connecting with incredible cloud professionals. The combination of technical skills and business understanding from my entrepreneurial background creates unique conversations about cloud strategy and implementation.”
Week 6: Project Expansion (Re:Invent in 6 weeks)
Monday - Advanced Project Update “Starting the Cruddur social media platform project from AWS Free Cloud Bootcamp. 13-week structured program implementing everything from containerization to CI/CD. Planning to complete it with Terraform from the beginning instead of manual deployment.”
Wednesday - Enterprise Patterns “Learning enterprise cloud patterns while building real applications. The complexity management required for scalable architecture mirrors what I experienced growing a business - systematic approaches, clear documentation, measurable outcomes.”
Friday - Conference Preparation “6 weeks until Re:Invent. Creating a learning plan focused on sessions that will accelerate my transition to cloud engineering. Automation, serverless architectures, and cost optimization are top priorities. What sessions are you most excited about?”
Week 7: Technical Depth (Re:Invent in 5 weeks)
Monday - Container Expertise “Docker and containerization week in the Cruddur project. The operational benefits of containerization are obvious from an MSP perspective - consistency, scalability, resource efficiency. ECS and Fargate making deployment elegant.”
Wednesday - Observability Focus “Implementing distributed tracing with Honeycomb and X-Ray. Observability isn’t optional in modern architectures - it’s fundamental. Learning to instrument applications properly from the beginning rather than retrofitting monitoring.”
Friday - Security Integration “Security by design is becoming second nature. Every architectural decision includes security considerations. AWS IAM, encryption at rest and in transit, network security - all implemented through code and automation.”
Week 8: Database and Authentication (Re:Invent in 4 weeks)
Monday - Database Architecture “Implementing both SQL (RDS Postgres) and NoSQL (DynamoDB) in the Cruddur project. Data modeling decisions have long-term implications - designing for analytics and performance from the beginning.”
Wednesday - Authentication Systems “Cognito implementation this week. Decentralized authentication and JWT token management. The security patterns AWS provides are sophisticated - understanding them deeply is crucial for enterprise applications.”
Friday - Conference Networking “4 weeks until Re:Invent. Starting to identify specific people and companies I want to connect with. The combination of technical learning and strategic networking should accelerate my transition to cloud engineering.”
Week 9: Serverless Architecture (Re:Invent in 3 weeks)
Monday - Serverless Deep Dive “Lambda functions and event-driven architecture week. The operational benefits of serverless align perfectly with automation principles - focus on business logic, not infrastructure management.”
Wednesday - Load Balancing Strategy “Application Load Balancer configuration and CORS resolution. Getting multi-service architectures to communicate properly requires systematic approach to networking and security.”
Friday - Professional Brand “3 weeks until Re:Invent. Portfolio projects demonstrating end-to-end cloud engineering capabilities. From infrastructure provisioning to application deployment to operational monitoring - comprehensive skill development.”
Week 10: CI/CD and Advanced Patterns (Re:Invent in 2 weeks)
Monday - Pipeline Automation “CodePipeline and CodeBuild implementation. Automated testing, security scanning, multi-environment deployment. CI/CD isn’t just about deployment - it’s about quality assurance and risk management.”
Wednesday - Infrastructure as Code Mastery “Comparing CloudFormation and Terraform approaches. Both have strengths, but Terraform’s multi-cloud capabilities and module ecosystem provide significant advantages for complex architectures.”
Friday - Conference Preparation “2 weeks until Re:Invent. Schedule planned, networking strategy set, learning objectives defined. Excited to meet the cloud community and discuss real-world implementation challenges and solutions.”
Week 11: Final Preparations (Re:Invent in 1 week - Includes Thanksgiving)
Monday - Project Completion “Cruddur project reaching completion with full Terraform automation and comprehensive Python operational scripts. Production-ready architecture with monitoring, security, and cost optimization built in from the beginning.”
Tuesday - Gratitude and Reflection (Pre-Thanksgiving) “Grateful for the cloud community’s support during this transition. The technical knowledge, mentorship, and encouragement have been invaluable. Looking forward to giving back as my expertise grows.”
Friday - Conference Anticipation (Day after Thanksgiving) “1 week until Re:Invent! Portfolio projects complete, learning objectives set, networking strategy ready. Excited to meet fellow cloud engineers and discuss the future of infrastructure automation and serverless architectures.”
Conference Week Content Strategy (Week 12)
Pre-Conference (Sunday Travel Day)
Airport/Travel Post “Heading to Las Vegas for AWS Re:Invent! Excited to connect with cloud professionals, learn about the latest innovations, and discuss the intersection of business operations and cloud engineering. If you’re attending, let’s connect!”
During Conference (Monday-Friday)
Daily Format:
- Morning: Session preview or key learning objective
- Afternoon: Real-time insight or networking highlight
- Evening: Daily wrap-up with key takeaways
Monday - Opening Day “Re:Invent Day 1: Keynote insights and first sessions on automation and infrastructure as code. The scale of innovation happening in cloud is incredible. Already having great conversations about enterprise architecture patterns.”
Tuesday - Deep Learning “Re:Invent Day 2: Deep dive sessions on serverless architectures and cost optimization. The practical applications discussed align perfectly with my MSP operational experience. Networking with fellow cloud engineers revealing common challenges.”
Wednesday - Technical Focus “Re:Invent Day 3: Advanced sessions on Python/Boto3 automation and Terraform enterprise patterns. Taking copious notes for implementation in upcoming projects. The community knowledge sharing is exceptional.”
Thursday - Integration Insights “Re:Invent Day 4: Sessions on CI/CD best practices and observability. Learning how enterprise organizations implement these patterns at scale. Excited to apply these concepts in my portfolio projects.”
Friday - Conference Wrap-up “Re:Invent final day: Reflecting on an incredible week of learning and networking. Met amazing cloud professionals, gathered implementation insights, and clarified my path forward in cloud engineering.”
Post-Conference Strategy (Ongoing)
Week 13: Re:Invent Insights
Monday - Conference Reflection “Back from Re:Invent with pages of notes and dozens of new connections. Key themes: automation everywhere, cost optimization focus, security by design. Excited to implement these insights in upcoming projects.”
Wednesday - Learning Application “Applying Re:Invent learnings to portfolio projects. The enterprise patterns discussed are changing my approach to architecture design. Documentation and operational excellence remain crucial differentiators.”
Friday - Network Follow-up “Following up with the incredible cloud professionals met at Re:Invent. The conversations about career transitions, technical implementations, and industry trends were invaluable. Building lasting professional relationships.”
Week 14: Security+ Certification Focus
Monday - Certification Strategy “Starting CompTIA Security+ preparation based on Re:Invent insights. Security considerations discussed throughout the conference reinforce how fundamental security knowledge is for cloud engineers.”
Wednesday - Security in Practice “Implementing security best practices from Re:Invent sessions into current projects. Security isn’t a checkbox - it’s an architectural mindset that influences every design decision.”
Friday - Professional Development “The intersection of security and cloud operations becoming clearer. Every automation script, every infrastructure component, every architectural decision has security implications that must be considered upfront.”
Weeks 15+: Ongoing Strategy
Content Themes (Rotating):
- Technical Learning Updates: Progress on projects and certifications
- Industry Insights: Analysis of cloud trends and business implications
- Community Value: Tips, lessons learned, and helpful resources
- Professional Development: Career transition insights and networking updates
- Project Showcases: Portfolio updates and technical demonstrations
Posting Schedule:
- Monday: Technical focus (learning updates, project progress)
- Wednesday: Professional development (career insights, networking)
- Friday: Community value (tips, resources, industry analysis)
Engagement Strategy:
- Thoughtful comments on industry leader posts
- Share and amplify content from fellow professionals
- Answer questions in cloud engineering groups
- Provide mentorship to other career transitioners
Key Success Metrics
Network Growth Targets
- Month 1-3: 100+ relevant connections
- Month 4-6: 250+ connections with active engagement
- Month 7-9: 500+ connections, recognized contributor
- Month 10-12: Established thought leadership, mentor others
Content Performance Goals
- Engagement Rate: 10%+ on technical content
- Thought Leadership: Regular comments from industry professionals
- Community Impact: Help others with cloud career transitions
- Professional Recognition: Invitations to speak or contribute content
Career Advancement Indicators
- Recruiter Outreach: Regular contact from technical recruiters
- Interview Invitations: Multiple opportunities from content visibility
- Network Referrals: Job opportunities through professional connections
- Industry Recognition: Acknowledged expertise in cloud engineering community
Content Creation Guidelines
Tone and Style
- Professional but authentic personal voice
- Technical accuracy with business context
- Helpful and educational, not self-promotional
- Clear, concise communication avoiding jargon
- Conservative values reflected naturally, not prominently
Technical Focus Areas
- AWS services and architecture patterns
- Infrastructure as Code (Terraform focus)
- Python automation and Boto3
- Cost optimization and operational excellence
- Security by design principles
- CI/CD and DevOps practices
Business Context Integration
- ROI and business value of technical decisions
- Operational excellence and automation benefits
- Enterprise scalability and reliability concerns
- Cost management and optimization strategies
- Risk management and security considerations
Professional Brand Elements
- MSP operational experience bringing unique perspective
- Strong programming foundation from Launch School
- Business ownership and P&L responsibility
- Results-driven approach with measurable outcomes
- High ethical standards and professional integrity