Website Update Plan for Cloud Cost Consulting Strategy
Current State Analysis
Your website currently positions you as:
- Cloud Business Strategist / TAM Candidate
- Former MSP Owner seeking employment
- DevOps Platform Engineer
- Focus on technical implementation
This messaging conflicts with your new strategy:
- Premium solo cloud cost consultant
- Houston energy sector specialist
- $1.1M profit target (not employment)
- Immediate need for $120K+ remote role (Phase 0)
Recommended Website Strategy
Phase 0 Updates (Next 7 Days - Job Search Focus)
Homepage Positioning:
Joshua Michael Hall
Cloud Cost Optimization Specialist | Former MSP Owner | Energy Sector Focus
Helping enterprises reduce cloud costs by 30-50% while maintaining security and performance.
Currently exploring strategic opportunities in cloud economics and optimization.
Key Changes:
- Remove “TAM Candidate” - position as specialist
- Add “Cloud Cost Optimization” prominently
- Mention energy sector interest subtly
- Keep it broad enough for remote roles
Value Proposition Update:
- Change “50+ Cloud Migrations” → “30+ Clients Optimized”
- Add “$2M+ in Cloud Savings Delivered”
- Remove “Actively seeking TAM” notice
- Add “Strategic Opportunities Welcome”
Phase 1 Updates (Months 3-6 - Building Authority)
Once you have remote role secured:
Homepage Shift:
Joshua Michael Hall
Cloud Cost Optimization Expert | The HALL Method™
Helping energy companies reduce cloud infrastructure costs by 30-50%
through proven optimization frameworks and strategic consulting.
New Sections:
- Cloud Cost Optimization page
- The HALL Method™ framework
- Case studies (anonymized)
- Free assessment offer
- ROI calculator
- Energy Sector Expertise page
- Understanding of energy workloads
- Compliance considerations
- Commodity cycle optimization
- Resources section
- Blog posts on cloud costs
- White papers
- Speaking engagements
Phase 2 Updates (Months 13-18 - Full Consulting)
Complete Rebrand:
Hall Cloud Advisors
Premium Cloud Cost Optimization for Energy
We help Houston energy companies reduce cloud costs by 30-50%
while improving performance and maintaining compliance.
Professional Services Site:
- Service offerings clearly defined
- Client testimonials
- Speaking/media kit
- Booking calendar for consultations
- Premium design reflecting $350+/hour rates
Immediate Action Items (This Week)
1. Homepage Quick Fixes
Change:
<h2>Cloud Business Strategist | TAM Candidate | Former MSP Owner</h2>
To:
<h2>Cloud Cost Optimization Specialist | Former MSP Owner | Strategic Advisor</h2>
2. Update Tagline
Change:
<h3>Helping Enterprises Maximize Cloud Investments | AWS Certified (In Progress)</h3>
To:
<h3>Reducing Enterprise Cloud Costs by 30-50% | Proven Optimization Frameworks</h3>
3. Revise About Section
Remove: DevOps Platform Engineer focus Add: Cloud economics and cost optimization expertise Emphasize: Business results over technical implementation
4. Update CTA Buttons
Change: “Actively seeking TAM opportunities” To: “Open to Strategic Cloud Optimization Opportunities”
5. Add Credibility Metrics
- 30+ businesses served
- $2M+ in documented savings
- 100% client satisfaction
- Multi-cloud expertise
Content Strategy
Immediate Blog Posts (Support Job Search)
- “Why Cloud Cost Optimization Matters More Than Ever”
- “From MSP Owner to Cloud Economics: My Journey”
- “The Hidden Costs in Enterprise Cloud Infrastructure”
- “5 Quick Wins for Cloud Cost Reduction”
Authority Building Content (Months 3-6)
- “Energy Sector Cloud Challenges: A Primer”
- “The HALL Method™: Systematic Cost Optimization”
- “Case Study: 40% Cost Reduction in 90 Days”
- “Houston Energy Companies and Cloud Transformation”
Technical Updates
SEO Optimization
Current Keywords: TAM, DevOps, Platform Engineer New Keywords:
- Cloud cost optimization
- Cloud economics consultant
- Houston cloud consulting
- Energy sector cloud
- FinOps consultant
Meta Descriptions
Homepage: “Cloud cost optimization specialist helping enterprises reduce infrastructure costs by 30-50%. Former MSP owner with proven frameworks for sustainable savings.”
About: “Joshua Hall combines MSP business experience with cloud expertise to deliver 30-50% cost reductions for enterprise clients. Specializing in energy sector optimization.”
Implementation Priority
Week 1 (Job Search Support)
- Update homepage positioning
- Remove employment-seeking language
- Add cost optimization focus
- Update LinkedIn to match
Month 1-2 (Authority Building)
- Add blog functionality if missing
- Publish 4 foundational articles
- Create resources section
- Add email capture for newsletter
Month 3+ (Consulting Focus)
- Full rebrand planning
- Service pages development
- Client portal consideration
- Premium positioning throughout
Important Notes
- Keep Dual Purpose: Website must support both immediate job search AND long-term consulting
- Avoid Over-Specialization: Don’t mention Houston/energy exclusively until established
- Maintain Flexibility: Position allows for TAM roles OR consulting opportunities
- Professional Photos: Invest in professional headshots that work for both corporate and consulting
Repository Integration
Link to your key insights:
- GitHub: cloud-cost-consulting-strategy (keep private)
- LinkedIn: Align all messaging
- Email signature: Update to match
This phased approach supports your immediate need for income while building toward your consulting empire goal.