Website Update Plan for Cloud Cost Consulting Strategy

Current State Analysis

Your website currently positions you as:

  • Cloud Business Strategist / TAM Candidate
  • Former MSP Owner seeking employment
  • DevOps Platform Engineer
  • Focus on technical implementation

This messaging conflicts with your new strategy:

  • Premium solo cloud cost consultant
  • Houston energy sector specialist
  • $1.1M profit target (not employment)
  • Immediate need for $120K+ remote role (Phase 0)

Phase 0 Updates (Next 7 Days - Job Search Focus)

Homepage Positioning:

Joshua Michael Hall
Cloud Cost Optimization Specialist | Former MSP Owner | Energy Sector Focus

Helping enterprises reduce cloud costs by 30-50% while maintaining security and performance. 
Currently exploring strategic opportunities in cloud economics and optimization.

Key Changes:

  • Remove “TAM Candidate” - position as specialist
  • Add “Cloud Cost Optimization” prominently
  • Mention energy sector interest subtly
  • Keep it broad enough for remote roles

Value Proposition Update:

  • Change “50+ Cloud Migrations” → “30+ Clients Optimized”
  • Add “$2M+ in Cloud Savings Delivered”
  • Remove “Actively seeking TAM” notice
  • Add “Strategic Opportunities Welcome”

Phase 1 Updates (Months 3-6 - Building Authority)

Once you have remote role secured:

Homepage Shift:

Joshua Michael Hall
Cloud Cost Optimization Expert | The HALL Method™

Helping energy companies reduce cloud infrastructure costs by 30-50% 
through proven optimization frameworks and strategic consulting.

New Sections:

  1. Cloud Cost Optimization page
    • The HALL Method™ framework
    • Case studies (anonymized)
    • Free assessment offer
    • ROI calculator
  2. Energy Sector Expertise page
    • Understanding of energy workloads
    • Compliance considerations
    • Commodity cycle optimization
  3. Resources section
    • Blog posts on cloud costs
    • White papers
    • Speaking engagements

Phase 2 Updates (Months 13-18 - Full Consulting)

Complete Rebrand:

Hall Cloud Advisors
Premium Cloud Cost Optimization for Energy

We help Houston energy companies reduce cloud costs by 30-50% 
while improving performance and maintaining compliance.

Professional Services Site:

  • Service offerings clearly defined
  • Client testimonials
  • Speaking/media kit
  • Booking calendar for consultations
  • Premium design reflecting $350+/hour rates

Immediate Action Items (This Week)

1. Homepage Quick Fixes

Change:

<h2>Cloud Business Strategist | TAM Candidate | Former MSP Owner</h2>

To:

<h2>Cloud Cost Optimization Specialist | Former MSP Owner | Strategic Advisor</h2>

2. Update Tagline

Change:

<h3>Helping Enterprises Maximize Cloud Investments | AWS Certified (In Progress)</h3>

To:

<h3>Reducing Enterprise Cloud Costs by 30-50% | Proven Optimization Frameworks</h3>

3. Revise About Section

Remove: DevOps Platform Engineer focus Add: Cloud economics and cost optimization expertise Emphasize: Business results over technical implementation

4. Update CTA Buttons

Change: “Actively seeking TAM opportunities” To: “Open to Strategic Cloud Optimization Opportunities”

5. Add Credibility Metrics

  • 30+ businesses served
  • $2M+ in documented savings
  • 100% client satisfaction
  • Multi-cloud expertise

Content Strategy

  1. “Why Cloud Cost Optimization Matters More Than Ever”
  2. “From MSP Owner to Cloud Economics: My Journey”
  3. “The Hidden Costs in Enterprise Cloud Infrastructure”
  4. “5 Quick Wins for Cloud Cost Reduction”

Authority Building Content (Months 3-6)

  1. “Energy Sector Cloud Challenges: A Primer”
  2. “The HALL Method™: Systematic Cost Optimization”
  3. “Case Study: 40% Cost Reduction in 90 Days”
  4. “Houston Energy Companies and Cloud Transformation”

Technical Updates

SEO Optimization

Current Keywords: TAM, DevOps, Platform Engineer New Keywords:

  • Cloud cost optimization
  • Cloud economics consultant
  • Houston cloud consulting
  • Energy sector cloud
  • FinOps consultant

Meta Descriptions

Homepage: “Cloud cost optimization specialist helping enterprises reduce infrastructure costs by 30-50%. Former MSP owner with proven frameworks for sustainable savings.”

About: “Joshua Hall combines MSP business experience with cloud expertise to deliver 30-50% cost reductions for enterprise clients. Specializing in energy sector optimization.”

Implementation Priority

Week 1 (Job Search Support)

  1. Update homepage positioning
  2. Remove employment-seeking language
  3. Add cost optimization focus
  4. Update LinkedIn to match

Month 1-2 (Authority Building)

  1. Add blog functionality if missing
  2. Publish 4 foundational articles
  3. Create resources section
  4. Add email capture for newsletter

Month 3+ (Consulting Focus)

  1. Full rebrand planning
  2. Service pages development
  3. Client portal consideration
  4. Premium positioning throughout

Important Notes

  1. Keep Dual Purpose: Website must support both immediate job search AND long-term consulting
  2. Avoid Over-Specialization: Don’t mention Houston/energy exclusively until established
  3. Maintain Flexibility: Position allows for TAM roles OR consulting opportunities
  4. Professional Photos: Invest in professional headshots that work for both corporate and consulting

Repository Integration

Link to your key insights:

  • GitHub: cloud-cost-consulting-strategy (keep private)
  • LinkedIn: Align all messaging
  • Email signature: Update to match

This phased approach supports your immediate need for income while building toward your consulting empire goal.